Categories Marketing Agencies Creative Media Sustainability Technology

Super Bowl

Here comes Super Bowl, the ultimate competition for brands looking to reach one of the biggest live audiences with their best creative. Below are all of the latest ads, trends and stunts surrounding the big game.

An old-fashioned CRT TV, turned into a fish bowl

23 Feb 2024

6 min read
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Future of TV
temu ad

16 Feb 2024

5 min read
Experts argue Temu’s Super Bowl campaign boosts recognition, but misses the relevance ma...
Super Bowl
Christopher Walken, BMW

14 Feb 2024

5 min read
3 very unscientific graphs explaining the chaotic Super Bowl celeb salvo
Opinion
Humor in ads is hard

14 Feb 2024

7 min read
A majority of Super Bowl ads tried to make us laugh, many fumbled the ball
Opinion
Super Bowl

13 Feb 2024

8 min read
It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
Opinion
Beyonce at the Renaissance world premiere

13 Feb 2024

4 min read
How Beyoncé won Super Bowl LVIII
The Drum Network
Travis Kelce in Kansas City Chiefs red uniform raising a finger to the sky

12 Feb 2024

6 min read
A brand ‘Travis’ty in the making: what marketers get wrong about celeb endorsement
Opinion
Israel Super Bowl ad

12 Feb 2024

11 min read
Pro-Israel Super Bowl & Hulu ads labeled ‘propaganda’ by some media and PR pros
Super Bowl
Jennifer Aniston walks away from David Schwimmer, carrying an Uber Eats bag full of flowers

09 Feb 2024

8 min read
The story behind Uber Eats’ unforgettable Super Bowl spot
Super Bowl

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024