Hosts and their oven gloves are the unsung heroes of Christmas. Morrisons’ Christmas ad celebrates their hard work in a humble spot that tries not to ‘glamorize’ Christmas.
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Morrisons is no longer in the big top four UK grocers and after a controversial US buyout has been hemorrhaging cash. Can its revived brand platform and loyalty scheme get it out of trouble?
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The supermarket has reacted to the warm reception the character received last year, once again placing him at the center of its Christmas campaign.
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Christmas evokes images of a jolly Santa Claus working hard in his snowy grotto making wonderful toys to be delivered all around the world. This year, however, Morrisons wants to highlight some other heroes of the season – farmers.
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UK retailer Morrisons' like-for-like Christmas sales were up by 0.6% on 2017 claimed chief executive David Potts in a trading update today (8 January).
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Christmas, the crucial end-of-year trading window, is over and many of the UK’s major retailers this week (8 January) revealed how they performed. All jostled for attention and sales in the run up to the big day by with costly marketing...
Morrisons has got its all-important Christmas campaign up and running with a saccharine encounter between a young girl and a reindeer to showcase its ‘Free from…’ range of products.
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Morrisons has been fined for breaking the law on how customers’ personal information is shared after it emerged the supermarket giant had pushed over 130,000 marketing emails to people who had opted out of receiving them.
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As the financial and brand turmoil around Morrisons starts to subside, the supermarket is pushing its marketing beyond food in order to make sure growth continues.
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