The Spanish former midfielder envies the chance to get lost, march with the crowd, start chants and mess about with the rivals when supporting your team during the competition.
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The two PepsiCo-owned brands continue their long-running push into sports marketing with new sweepstakes – offering fans the chance to win tickets to the UCL Final in Istanbul.
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The Drum Awards for Marketing is now a truly global celebration of the industry’s best work, with three regional competitions covering the Americas, EMEA and APAC. As nominations open for 2023, we look back on the best work from across...
UEFA Women’s EURO 2022 won at The Drum Awards for Digital Industries 2022 in the travel/leisure/tourism and sport category for 'It's Show Time'. Here, we find out what went into this participatory push.
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Looking to drive more support for women’s football, Snickers and creative agency The&Partnership have dropped a spot that hopes to encourage genuine backing for England’s Lionesses.
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Ahead of the Uefa Women’s Euros final at Wembley Stadium on Sunday, The Drum catches up with brand experience agency The Works to learn about its revamp of the competition’s identity.
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As part of The Drum’s Sports Marketing Deep Dive, we turn our attention to women’s football and the role of advertising in progressing the narrative around the game.
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Starling Bank, the national banking partner of Uefa Women’s Euro 2022, is leveraging its financial heft to boost engagement by launching the first Fantasy Football game not designed for a men’s tournament.
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As the official accommodation booking partner of Uefa Women’s Euro 2022, Booking.com has teased a football-themed penthouse that will soon be bookable as a one-night-only sleepover experience at the final on Sunday July 31.
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Ahead of the kick-off of the Uefa Women’s Euros next month, England team captain and midfielder Leah Williamson, forward Nikita Parris and defender Millie Bright opened up about their journeys and initial struggles to influencer Elz the...
The Champions League final between Liverpool and Real Madrid was overshadowed by dangerous scenes of disorganization outside the Stade De France, endangering thousands of fans and sponsors. Could organizer Uefa suffer more than reputational...
Uefa is building anticipation for the Women’s Euros 2022 with the unveiling of a trio of virtual mascots to star in the Roblox online game platform.
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Uefa has severed its lucrative commercial links with Russian energy provider Gazprom with immediate effect in response to the ongoing invasion of Ukraine.
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German football club FC Schalke 04 has removed the logo of Russian-backed energy firm Gazprom from its shirts in response to the invasion of Ukraine.
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