The creative agency has teamed up with the brand and Kitlocker to produce a film on behalf of Grenfell Athletic FC – the football team set up for the survivors, bereaved and wider community of the 2017 Grenfell Tower fire.
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There's also Smol’s biggest marketing push to date which sees a washing machine vomit plastic and Baz Luhrmann’s latest Bombay Sapphire project featuring a robot.
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Not so long ago, NFTs and crypto were on virtually every brand’s list of priorities. Today, however, web3 is much maligned across the marketing world. So, what went wrong? And what brands are rebuffing the broader backlash? We take a look as...