The responsibility of marketers to communicate effectively with customers based on their wants and needs is becoming more and more difficult – to the point that they are having to predict the unpredictable. So how can brands stay close to...
Clueless, Cliffhanger and Caddyshack references: Super Bowl LVII’s got it all. Here are the winning spots in the Big Game this weekend, according to The Drum’s US editorial staff.
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Diddy is most definitely not composing a jingle for Uber’s Super Bowl commercial. But he is apparently going to do what he does best: produce a hit song.
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Brand Keys' latest Customer Loyalty Engagement Index, which assessed nearly 1,000 brands, highlights the primacy of emotion-based purchases in the post-pandemic marketplace.
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Uber is covering the fare of cab rides for women participating in matches as part of a partnership with five-a-side football league operator Powerleague.
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Last week, Uber faced another PR disaster after leaked files revealed the company had duped police, bribed governments and flouted the law. The ‘Uber Files’ is just one story in a string of scandals, all of which should have left the...