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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

A multicolored wooden abacus against a white background

New

6 min read
History teaches us not to fear AI
The Drum Network
Elephants in rooms, generated by Midjourney

2 days ago

6 min read
Let’s address the AI elephant in the room. You’d never hire someone this mid
Opinion
Samsung Galaxy S23

3 days ago

4 min read
The Drum’s Daily Briefing: Samsung steals smartphone top spot and OpenAI opens in Asia
Daily briefing
Three cartoon characters

3 days ago

7 min read
Has AI oversaturation already killed the opportunity to stand out?
Artificial Intelligence
Sag-aftra

12 Apr 2024

3 min read
Sag-Aftra & major record labels reach tentative deal for AI protections in sound recording...
Artificial Intelligence
Krystal Hauserman

12 Apr 2024

4 min read
Krystal Hauserman on marketing in the modern age: ‘Be a student for life’
Possible Miami
Microsoft Copilot

12 Apr 2024

5 min read
Weekly AI Recap: Microsoft announces London AI hub and Dove rejects generative AI in ads
AI
A cow

12 Apr 2024

5 min read
The Drum’s Daily Briefing: Farmers demand respect from RSPCA & Pret in crisis mode over...
Daily briefing
Google homepage on an iPad

11 Apr 2024

5 min read
The Drum’s Daily Briefing: Google invests in AI chips & THG uses AI to revive fortunes
Daily briefing

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