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Creative man's one-month-old banana personalisation company now valued at $100,000


By John McCarthy, Opinion Editor

April 26, 2016 | 2 min read

One man has created an online sensation with a new start-up that produces and sells personalised bananas.

Davonte Wilson of Plano, Texas, earlier this month created a business called Bananas Gone Wild altering banana skins with a marker pen, selling them online for as little as $10 each.

An almost too-silly-to-be true idea has sparked a substantial social media reach and in the aftermath his design-a-banana website - which you should try if you have a spare few minutes.

Adopting a creative new approach to the yellow fruit Wilson has, after just a month in operation, garnered a business valuation of $100,000, the Metro reports.

Taking requests and adding amusing additions to his pieces, paired with the savvy use of social media, he has quickly ripened his seemingly silly business model.

On his success, he said: ā€œIā€™m in shock that you can just take something so simple and introduce it into the world and people love it.ā€

The website also contains a hub in which you can design your own banana. He claims to be personalising around 70 bananas a day.


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