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Toy company recreates iconic sneaker designs with Lego

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By John McCarthy | Media editor

March 28, 2016 | 8 min read

Two childhood friends have formed a toy company which specialises in selling iconic trainer designs as Lego models.

Utilising the power of Instagram, Lancashire-born John Haworth and James Philips built a company that recreates tiny Nike Air Maxes, Jordans and more, according to the Instagram blog.

Following the launch of the Mont Bloc Toy copmany in January, Haworth admitted: “It’s a long, arduous process, the average sneaker has 150 pieces.”

Based in Manchester, the company boasts 4,371 followers on Instagram.

Below are a handful of sneaker designs from the pair.

We have just about caught up with yesterday's feature on @instagram ! "Hello" to all the new followers"All orders have now been processed. All international orders please remember the UK has a bank holiday tomorrow and won't leave till Tuesday. Airmax 1 OG red from @leimai_lemaow #airmax #airmaxdrops #airmaxalways #theillsessions #bloclife #blocsforlife #lego #nanoblocks #sneakerheaduk #nike #nicekicks #nicebricks #igsneakercommunity #solecollector #sneakernews #sneakerfiles #sneakerporn #kicksonfire #kickstagram #sneakerhead #heatonmyfeet #sneakergameuk #xmastree

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A photo posted by Montbloctoyuk (@montbloctoyuk) on

Nano box #blocsforlife #bloclife #nicekicks #adidas #sneakerheaduk #lego #nanoblocks A photo posted by Montbloctoyuk (@montbloctoyuk) on

Check out their Instagram feed for more nano-shoe photography.

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