Virgin invites commuters to hop aboard the love train in Valentine’s Day high-speed dating campaign
Virgin Trains is promoting its revamped trains via a Valentine’s Day stunt which invites customers to take a trip in a singles only ‘Love Carriage’.
The 125mph experience will take place on 14 February on a specially chartered train from London King's Cross to York, and will see passengers switch seats throughout the journey in a bid to meet potential suitors.
Imploring commuters to get their “love life back on track” by booking a single ticket, the travel firm has enlisted the help of Channel 4’s First Dates maître d', Fred Siriex to officiate as matchmaker and ensure would-be couples receive first class service.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
With just 24 tickets up for grabs, those wishing to take a trip on cupid’s locomotion will have to apply through Virgin’s website if they want to secure a spot.
Siriex, known for his philosophical musings on First Dates said he was "over the moon" that Virgin had selected him to front the event.
"Both happiness and love are within each of us. The thing is we need to go and get it and we have laid it on especially for you with top service and hospitality in a first class carriage this Valentine’s Day," he added.
The company’s East Coast route managing director said: “Here at Virgin Trains we want all our amazing customers to enjoy Valentine’s Day, including our single passengers.
“The love carriage is the perfect place to meet new people and who knows, romance could be one train-ride away.”
Virgin recently announced it was to invest £42m in its East Coast route, including a redesign of the interior and exterior of its trains.