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By John McCarthy, Opinion editor

January 29, 2016 | 1 min read

Carlsberg has, in its book, unveiled the best shopping trolley in the world, as it incidentally looks to be the first beer that consumers think about when in the supermarket aisles.

The beer brand is more often relying on such ‘irreverent’ stunts as its new approach to shopper marketing gets underway in 2016.

The trolley, created by car customisation firm Yiannimize, revamped an ASDA trolley to feature alloy wheels, a beer cooler, digital dashboard, a leather racing and a satellite navigation system.

Trialed at Tuesday 26 January, Carlsberg captured the reactions of shoppers with a hidden camera.

Dharmesh Rana, senior brand manager at Carlsberg UK, said: “This is the latest in our line of If Carlsberg Did experiences, and we wanted to use the supermarket insight we receive from our consumers to create a trolley like no other.”

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