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Canadian Vitamin D ad cock-up reminds us ‘We all need the D’

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By John McCarthy | Media editor

January 26, 2016 | 2 min read

A misguided ad campaign left Canada’s Yukon Health and Social Services department red-faced after social media kindly informed it of the unseemly connotations carried by its ‘We all need the D’ poster campaign.

The government-led drive was initiated to remind viewers that Vitamin D is an essential part of anyone’s diet, and can be supplemented with a course of pills.

The gaffe was first noticed by Buzzfeed Canada, with ‘The D’ leading to mockery online.

For those not in receipt of the millennial lingo required to dissect the hilarity of the slot, the Urban Dictionary describes ‘The D’ as “the male sexual body part also known as the penis”.

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Of course the Yukon was more than happy to help people who “Need a little help… with [their] daily D?”

The campaign has now been killed by the agency.

It is reminiscent of a similar campaign run by Marks and Spencer last year. M&S was also looking to increase vitamin D uptake of its customers by 'Putting the D in bread'.

That campaign did not go down any better.

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