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The Drum's MOMAs: Watch the winners' acceptance speeches

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By The Drum Team, Editorial

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The Drum Mobile Awards article

May 29, 2015 | 3 min read

The Drum's annual Marketing on Mobile Awards (MOMAs) took place in London last night, with the NHS collecting the Grand Prix for its Patient Access App and Carat taking home the Chairman's Award for its 'Quest for the Chocovore Idol' campaign for Kellogg's.

The awards celebrates the most effective mobile work and rewards the most innovative companies in the industry.

A full list of this year's winners can be found here.

We've handily rounded up all the winners' speeches from the evening, scroll down to take a look.

Grand Prix: Patient.co.uk

Most Mobile Optimised/Responsive site: Denfield

Most Effective Mobile Search Strategy/Campaign: GroupM Primus

Most Innovative Use of Mobile: Manning Gottlieb OMD

Best User Expereince/Usability: Nimbletank

Best Travel/Leisure/Sports Mobile Strategy/Campaign: Rovio UK

Best Mobile Sales Promotion/Lead Generation/Direct Response Campaign/Strategy: EMO Unlimited

Most Effective Mobile Agency: Mindshare

Best use of Technology: Manning Gottlieb OMD

Most Effective Programmatic Buying Campaign: Somo

Most Effective Brand on Mobile: Tui Travel

Best use of Social Media on Mobile: Barclays

Best use of 3D/Augmented Reality: Manning Gottlieb OMD

Best use of Video/Rich Media: Essence

Relationship Building / CRM: O2 & IMImobile & Lida & VCCPme

Mobile/Tablet B2B App: MadeByPi

Most Effective Mobile Advertising Campaign/Strategy: Mindshare & Blue Hive

Integrated Media Strategy/Campaign: OMD UK

Best Product/Services Launch on Mobile: Mindshare & Blue Hive

Best Brand Awareness Mobile Campaign/Strategy: Carat

Best FMCG/Consumer Goods Mobile Strategy/Campaign: Carat

Biggest increase in ROI from a Mobile Campaign/Strategy: Somo

Best Retail Mobile Strategy/Campaign: M&C Saatchi Mobile

Best Not-for-Profit/Charity Mobile Strategy/Campaign: OMD UK

Best Travel/Leisure/Sports Mobile Strategy/Campaign: Manning Gottlieb OMD

Best Interactive Entertainment Mobile Strategy/Campaign: Proelios Brand Gaming

Best Financial Services Mobile Strategy/Campaign: Barclays

Best Public Sector Mobile Strategy/Campaign: Patient.co.uk

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