The Drum's annual Marketing on Mobile Awards (MOMAs) took place in London last night, with the NHS collecting the Grand Prix for its Patient Access App and Carat taking home the Chairman's Award for its 'Quest for the Chocovore Idol' campaign for Kellogg's.
The awards celebrates the most effective mobile work and rewards the most innovative companies in the industry.
A full list of this year's winners can be found here .
We've handily rounded up all the winners' speeches from the evening, scroll down to take a look.
Grand Prix: Patient.co.uk
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Most Mobile Optimised/Responsive site: Denfield
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Most Effective Mobile Search Strategy/Campaign: GroupM Primus
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Most Innovative Use of Mobile: Manning Gottlieb OMD
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Best User Expereince/Usability: Nimbletank
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Best Travel/Leisure/Sports Mobile Strategy/Campaign: Rovio UK
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Best Mobile Sales Promotion/Lead Generation/Direct Response Campaign/Strategy: EMO Unlimited
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Most Effective Mobile Agency: Mindshare
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Best use of Technology: Manning Gottlieb OMD
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Most Effective Programmatic Buying Campaign: Somo
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Most Effective Brand on Mobile: Tui Travel
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Best use of Social Media on Mobile: Barclays
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Best use of 3D/Augmented Reality: Manning Gottlieb OMD
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Best use of Video/Rich Media: Essence
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Relationship Building / CRM: O2 & IMImobile & Lida & VCCPme
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Mobile/Tablet B2B App: MadeByPi
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Most Effective Mobile Advertising Campaign/Strategy: Mindshare & Blue Hive
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Integrated Media Strategy/Campaign: OMD UK
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Best Product/Services Launch on Mobile: Mindshare & Blue Hive
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Best Brand Awareness Mobile Campaign/Strategy: Carat
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Best FMCG/Consumer Goods Mobile Strategy/Campaign: Carat
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Biggest increase in ROI from a Mobile Campaign/Strategy: Somo
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Best Retail Mobile Strategy/Campaign: M&C Saatchi Mobile
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Best Not-for-Profit/Charity Mobile Strategy/Campaign: OMD UK
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Best Travel/Leisure/Sports Mobile Strategy/Campaign: Manning Gottlieb OMD
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Best Interactive Entertainment Mobile Strategy/Campaign: Proelios Brand Gaming
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Best Financial Services Mobile Strategy/Campaign: Barclays
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Best Public Sector Mobile Strategy/Campaign: Patient.co.uk
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