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Crocs celebrates a decade of sales in Japan with in-store drone display

Shoe brand Crocs has held a drone display event in Japan to celebrate its tenth anniversary selling its shoewear in the nation.

From a pop-up Croc shop in Tokyo, shoppers were able to use an iPad to select which style of trainer they wanted retrieved from the store's shelves by drone.

The publicity stunt, called the Flying Norlin project, first spotted by Engadget, went live today (Thursday 5 March) in Tokyo set to run until Sunday.

It was devised with the intention of generating buzz ahead of the launch of the firm’s new lightweight town sneakers, which it claims are so light – they fly.

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