By John Glenday | Reporter

March 4, 2015 | 2 min read

Samsung is to target the four legged demographic with its latest product launch, a futuristic kennel which it claims offers ‘the ultimate in doggy luxury’.

Built to mark the electronics giant’s sponsorship of Crufts 2015 the Dream Doghouse aims to capitalise on the growing marriage of technology and pet care with a home to satisfy even the most pampered pooch.

Overseen by creative communication agency Taylor Herring, the campaign was accompanied by new research conducted by the South Korean firm into the habits of 1,500 dog owners. This found that 24 per cent wished they had a treadmill on hand for exercising their pet whilst a similar number fancied giving man’s best friend its own TV or tablet.

No less than 18 per cent found the idea of a canine hot tub or spa appealing and 22 per cent looked favourably on the idea of a dog-operated feeder.

Andy Griffiths, President, Samsung Electronics UK and Ireland says, “With the Samsung Dream Doghouse, we wanted to reflect the nation’s growing trend for using technology. From dogs who have social media profiles to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life. Samsung has been a proud sponsor of Crufts for over 20 years, and we recognise that our dogs are firmly established part of the family. The Samsung Dream Doghouse looks sleek and modern, featuring the kind of tech the discerning dog of the future will need.”

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The kennel will be on display at Crufts from tomorrow at Birmingham’s NEC.

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