British Airways (BA) has leant on the talents of Oxford University’s all-male a capella group Out of the Blue for a social media campaign aimed at de-stressing Brits booking their summer holidays.
To a rendition of Wham’s ‘Club Tropicana’, a video spoofs the original showing the group arriving at The Corinthia hotel in Malta where they dance poolside and top up their deep tans.
Teaser photos were posted on Twitter and Instagram last week and both the airline and Out of the Blue have tweeted and posted the video on Facebook, while a 15 second post is also being featured on Instagram.
The video is also being seeded on British Airways on-board entertainment system from today (16 February).
Claire Bentley, managing director of British Airways Holidays, said it aims to promote the brand during a period BA identified as the most stressful for booking their summer getaways,
“We thought we’d lighten the mood with a little humour to remind holidaymakers we can take care of everything for them. The boys are right when they sing ‘fun and sunshine, there’s enough for everyone’; we’ve got beach holidays on sale from just £199 and like Club Tropicana, BA’s drinks are free!”
The a capella group’s version of Shakira's 'Hips Don't Lie' went viral last July, being viewed more than five million times on YouTube. This is the first time it has partnered with a brand on an a capella re-make.