Vertu makes 'Extra Ordinary' grammatical mistake in advert


By John McCarthy | Media editor

February 13, 2015 | 2 min read

Smartphone firm Vertu has understated the quality of its luxury mobiles in its latest out of home (OOH) ad after a grammatical error in the copy described the device as 'extra ordinary'.

The ad, uploaded to Instagram by user ‘Tiffanyap’ on Thursday, marketed Vertu's 'extraordinary' £4,200 Aster smartphone as 'extra ordinary' due to an apparent grammatical slip up.

The blunder from the British smartphones producer, launched by Nokia in 1998, was first spotted by Business Insider.

On the Vertu website, the campaign's brand proposition reads as 'extraordinary', suggesting the accidental addition of a space in the above OOH ad.

In 2012, Nokia sold Vertu to private equity group EQT VI for an undisclosed amount.

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