Now TV opens retro video store within Vodafone's pop-up 1984G street

Now TV has opened a retro video rental store in Vodafone's 1984G Street, a pop-up high street in Covent Garden set up by the company in celebration of the 30th anniversary of the UK's first ever mobile phone call.

Visitors to the street, which is made to look like the town of Newbury where the first Vodafone shop launched, are able to explore four shops, including the video store, and interact with actors.

There is also a music shop called Spotify Records displaying hundreds of authentic 1980s records and a video arcade.

The experience closes tonight with a live concert headlined by Run-DMC.

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