A misguided London Property group has released a cringeworthy ad showcasing its new ‘One BlackFriars’ luxury development overlooking the Thames.
The One Blackfriars apartments from Berkeley Group will dominate the Thames skyline offering some of the highest-class apartments in the city. However, the four minute ad showcasing a couple experience the finest London has to offer was almost immediately opened to ridicule on social media by shocked onlookers.
The video appears to have been removed from Vimeo by the uploader.
The ad portrays a rich couple embarking on helicopter rides, being serviced by an astute butler and sight-seeing the capital in a Bentley. The couple also admire a sculpture of the building they have just acquired a penthouse suite in.
Hours after the video's release early on Wednesday, it mustered over 3,000 hits with viewers taking to social media to voice their thoughts on the ad.
I really do urge everyone to watch the One Blackfriars vid, there's something deeply culturally worrying about it. http://t.co/MNcSvduf6C
— Izabella Kaminska (@izakaminska) January 8, 2015
Wonder if those looking for perfection One Blackfriars video http://t.co/Vgv8tq33k5 know they're actually moving here pic.twitter.com/6kSFtILRKG — Heather Spurr (@heatherspurr) January 8, 2015
This is the CREEPIEST real estate ad you've ever seen or ever will see. One Blackfriars, London: http://t.co/pruxj8qaTv — JeroenvanH (@JeroenvanH) January 8, 2015
This advert for One Blackfriars is vile. Sexist, elitist and just about every other 'ist'. http://t.co/uMRKUWDUu9 [via @se1] — David Sim (@davidsim) January 8, 2015
That One Blackfriars couple - if she likes the shape of the building that much he should have got her a flat which overlooked it. — John Maynard (@brokenkey) January 8, 2015
If you can stomach it watch this ad for luxury flats at One Blackfriars http://t.co/ehTDXiaz1Q . Just what is happening to the city I love? — Matthew Pennycook (@mtpennycook) January 8, 2015
Someone needs to overlay the soundtrack from the Fifty Shades trailer on the #Blackfriars video. #winner — Lady FOHF (@LadyFOHF) January 8, 2015
If we can get One Blackfriars known as "The Beer Belly" I'm sure we can marginally damage the investors' returns. We can do this. — Left Outside (@leftoutside) January 8, 2015
According to the Berkley website Blackfriars One is "within close proximity to world-class venues, housing a flourishing arts scene with theatre, art, ballet, museums & classical and contemporary music."
This follows rival firm Redwood Properties pulling a similarly ridiculed development ad which was likened to scenes from ‘Psycho’ by social media users.