By John McCarthy | Opinion editor

November 12, 2014 | 2 min read

Samsung has released a corporate rap video with illustrated effects to show viewers just how diverse - and hip - the Korean firm is.

The 90 second clip, called ‘Samsung’s Sustainability Report 2014 - Talent Management,' was unleashed on YouTube on Monday to inform users how the electronics giant is hitting diversity and environmental targets.

After kicking off with the reassuring line: "Here we go once again: Samsung to the rescue, put wings to your dreams, everyone just listen," the song touches upon gender, race and disability access with lyrics such as “Samsung with 280,000 humans. Forty per cent, 112,000 women, you don't have to worry after giving birth. Sit back, relax, no need to work.”

Further lyrics include: "It’s all taken care of, live it up through us, family friendly company with kindergarten approval. So many good employments, waiting for you, finding people with great skills... and talents too."

The video, at the time of writing, had 14 comments showing the vast majority of viewers were confused by its existence.

Samsung Rap Corporate

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.  

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