By Ishbel Macleod | PR and social media consultant

November 12, 2014 | 2 min read

Penguin Books has responded to the John Lewis Monty the Penguin Christmas ad with a video ad of its own, showing what penguins really want for Christmas.

The video was pushed live by the bookseller at the same time that the ad aired on Channel 4 on Friday 7 November.

Jennifer Cownie, digital marketing manager for Penguin consumer and digital development, said: “Needless to say, John Lewis didn’t mention to us that they were planning on making penguins a part of their Christmas campaign, so it was rather a surprise (albeit a pleasant one) to see the ad on Thursday. We thought it would be fun for our Penguin to get involved.”

The ‘penguin’ from Penguins Books itself tweeted Monty when the ad was first revealed, asking who the usurper was.

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