Chocolate coins not worth their weight in gold as Cadbury’s discontinues the Christmas treats
Cadbury’s has discontinued its stocking-filler chocolate coin range and from the way social media exploded, you could be forvgiven for thinking Christmas has been cancelled.
The UK chocolate firm, behind classics like the Dairy Milk and Milk Tray, blamed cheaper, own-brand versions of the treat, sold for less but with allegedly inferior chocolate.
A Cadbury’s spokesman told the Telegraph on Monday that the coins were too “fiddly” to unwrap and suffered from poor sales as they could not be reinforced with the “Cadbury Purple” branding.
He added: “We are sorry to see the coins go, but that's business.”
Twitter users mourned the loss of the coins, causing the hashtag ‘#ChocCoinGate’ to trend in the UK.
What's this I hear about Cadburys no longer making chocolate coins?! What are we supposed to do now?! #thirdworldprobs #ChocCoinGate
— Kate Holt (@katieotty) October 28, 2014
Shocking!! Xmas isn't Xmas without these!!! #ChocCoinGate — Sue Mcmillan (@starfour0407) October 28, 2014Put off by the fact that most @CadburyUK chocolate is expensive and now an American brand. This #ChocCoinGate might break this relationship.
— Charles Fairweather (@CRFairweather) October 28, 2014
How am I even meant to buy things now! Chocolate coins were the best faked currencies around! #ChocCoinGate — Twinny (@philtimms2202) October 28, 2014BRING BACK OUR COINS!! @cadburyuk #ChocCoinGate — AJ Joshi (@AJ) October 28, 2014Wait, what the hell @CadburyUK ? How am I supposed to play Poker on Christmas morning now? #ChocCoinGate — Jamie Darlington (@RealJimDW) October 28, 2014
One tweeted however doubted the legitimacy of Cadbury’s claims, calling the whole situation a publicity stunt.
My Mum just made a good point. This #ChocCoinGate is probably just a publicity stunt for Cadburys. Guarantee they still sell them.
— Alex Batt (@AlexBatt) October 28, 2014
The chocolate firm instead directed consumers towards its Roses tins, selection packs and newly released edible snowmen to compensate for the lack of coins. Notably, consumers could just buy the cheaper coins which allegedly killed off Cadbury's treats in the first place.
Earlier this year, the firm announced that it will invest £7.5m in launching the Cadbury Dairy Milk Ritz and Lu products, to grab a portion of the afternoon snacking market.
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