1,700 people hijack Stoptober campaign on Twitter to make it about giving up booze
Over 19,000 conversations have taken place online about Stoptober, research from Meltwater has found, with 68 per cent of participants coming from the UK.
Stoptober, which encourages people to give up smoking, has seen @Stoptober, @TheFilterWales and @ValeofYorkCCG as the most influential posters, with ‘stopping smoking’ and ‘hypnotherapy; being the most discussed topics.
Of those giving up smoking as part of the world wide campaign, 63 per cent are male.
The key words used by those discussing Stoptober can be seen in the world cloud (above.)
1,100 participants spoke of using e cigarettes to help them stub the habit, while 1,700 people hijacked the campaign and made it about giving up alcohol – a campaign which is actually called Sobertober.
Over 4,000 conversations took place on 1 October regarding the ‘Sober for October’ challenge, with many bemoaning Halloween as a problem with their non-drinking pact as it falls on the last day of the challenge and is usually associated with parties.
Again, the research from Meltwater found that it is the brits most likely to give up drinking for the month, with 74 per cent of participants coming from the UK, compared to 13 per cent from the US and three per cent from Canada.
Of those who have given up the booze, 50 per cent named wine as their drink of choice, while 36 per cent are giving up beer and 14 per cent will not be consuming any vodka.