Mattel's newly rebranded Bob the Builder has been crushed by social media users as a result of the new photo-realistic design which has been pre-dominantly been called 'creepy'.
Toy firm Mattel was behind the rebranding of one of kids TV character but has come under fire for Bob's new 'younger' face. The show, which debuted in 1998, hit it big with children even spawning its own number one music single, during 14 years of broadcasting on CBBC.
A Mattel spokesperson said: “The new series retains the emotional warmth that has always given Bob the Builder a firm place in the hearts of young viewers.”
Social media users however disagreed with viewers of the original show slating Bob’s new face, claiming it was too young - or creepy.
I refuse to believe the new Bob the Builder is old enough to hold any kind of qualification. pic.twitter.com/m8JZnDPbxJ
— Lee Williams (@justbiglee) October 13, 2014
that new bob the builder is just creepy, cartoons shouldn't look like actual human people — Finn (@finnmciver) October 13, 2014
Whoever redesigned Bob The Builder needs a slap. pic.twitter.com/FWCmlHLfFp — Wil Overfiend (@Kosmikat) October 13, 2014
What's the deal with the new look Bob the Builder!! Devastated, hideous, why would they do that! #BobTheBuilder
Bob The Builder Can we fix it? No, not this time. #BobTheBuilder #RIP pic.twitter.com/QeyuwMUqTh — Ami Mikaelson (@_itsAMI) October 13, 2014
The backlash against the rebrand caused Bob the Builder to trend on Twitter in the UK. Paddy Power expressed its confusion at this feat.
Bob the Builder is trending. Has he had some nude photos leaked?
— Paddy Power (@paddypower) October 13, 2014
Mattel, which previously breathed new life into Fireman Sam and Thomas and Friends, will launch the series in the UK in 2015.