Great British Bake Off (GBBO) Innocent Drinks Stork

How brands reacted to the GBBO final: Innocent Drinks, Surrey Police, Stork, Samsung and more


By Ishbel Macleod | PR and social media consultant

October 9, 2014 | 4 min read

With over 13.3m people watching the final of Great British Bake Off last night (8 October) and a whopping 53,573 tweets sent with the hashtag #GBBOfinal in the past 24 hours, it is no wonder brands decided to take to Twitter during the bakery show.

Ahead of the final, just under one million tweets were sent about this series, while 5,100 mentions were made using the words ‘soggy bottom’, research from MHP Communications found.

Following the final, a the company revealed that there were a total of 1,174,300 mentions of the Great British Bake Off on Twitter over the 2014 series, compared to 370,000 mentions during the 2013 series – a 217 per cent increase in Twitter chatter this year

The research also found that throughout the whole series, 199,900 pictures relating to the Great British Bake Off have been shared on Twitter, which shows just how many people have been inspired by the show to share their own bakes online.

While some brands tweeted their wares during the final– either encouraging watchers to make their own cakes or providing pre-made alternatives for those whose tart au citrons make finalist Richard Burr’s attempt seem like masterpieces - others just played on the humour and drama of the night.

Great British Bake Off (GBBO) Innocent Drinks Stork

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