The Drum Awards for Content 2022

Live in -h -min -sec

Lidl Morrisons UK

Lidl turns its attention to Morrisons in cheeky ad showing how to get Lidl deals

Author

By Ishbel Macleod | PR and social media consultant

October 6, 2014 | 1 min read

Having played with Sainsbury’s in its answer to the 50p challenge, Lidl turned to Morrisons this weekend in an ad in the Sun newspaper.

Taking a pointed look at the stages Morrisons customers need to go through in order to get the same prices as a Lidl shop, the full page ad suggests you ‘just go to Lidl’.

This forms part of a wider campaign by TBWA\London which looks to introduce Lidl to those who shop at the ‘Big 4’ supermarkets.

Lidl Morrisons UK

More from Lidl

View all

Trending

Industry insights

View all
Add your own content +