Lidl turns its attention to Morrisons in cheeky ad showing how to get Lidl deals

By Ishbel Macleod | PR and social media consultant

October 6, 2014 | 1 min read

Having played with Sainsbury’s in its answer to the 50p challenge, Lidl turned to Morrisons this weekend in an ad in the Sun newspaper.

Taking a pointed look at the stages Morrisons customers need to go through in order to get the same prices as a Lidl shop, the full page ad suggests you ‘just go to Lidl’.

This forms part of a wider campaign by TBWA\London which looks to introduce Lidl to those who shop at the ‘Big 4’ supermarkets.


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