Lidl responds to Sainsbury’s 50p challenge with campaign to help customers save money
On the back of Sainsbury’s accidental public display of a private memo – telling staff to try to persuade customers to spend 50p extra in each visit – in a shop window, Lidl has created a campaign looking to save customers 50p per visit.
Created by TBWA\London, the creative has been displayed in shop windows as well as in print ads, urging staff to help its ‘lovely customers’ to save ‘as many 50ps as possible’.
— Andy Cohen (@AndySixspeed) October 1, 2014
Boom! @LidlUK 1 - @sainsburys - 0 that is one swift advertising team, Lidl :-) http://t.co/Vu8Spz0MhJ pic.twitter.com/VDYrblyjyJ — Adam Gale (@adamgale) October 2, 2014
The quick movement forms part of a larger £20m #LidlSurprises campaign, which looks to target Sainsbury’s and Tesco shoppers.