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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech reveals it is launching in a new country – Scotland – despite No vote

Online retailer accidentally sent an email message to users saying it had launched in a new country – Scotland – and offering money off to those using the code AuchAye, despite the country voting to stay in the UK.

The furniture retailer offered ‘patriotic’ and ‘Saltire-inspired’ items in the email.

However, after sending the email, the company realised what had happened and responded with another mailer, stating “Scotland, it’s great to have you back!”

Apologising for sending the wrong email, the company then offered £10 off with the code GreatBritain.

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