Transport for Greater Manchester and creative agency BJL have caught the eye of none other than fashion designer Victoria Beckham as she tweeted a local transport information poster out to her 7.8 million followers last night.
The poster, which reads ‘Please bear with us while we make Victoria posh’, makes light of Beckham’s alter ego Posh Spice.
Though she’s now known as a serious fashion designer instead of a Spice Girl, Beckham saw the humour in the advert simply tweeting ‘Funny! X vb’ alongside a picture of the creative.
Funny! x vb pic.twitter.com/TVzRdFQwVO
— Victoria Beckham (@victoriabeckham) September 10, 2014
Of receiving Beckham’s seal of approval, Mike Mellor, Transport for Greater Manchester, commented: “We’re delighted our posters managed to raise a smile with the gorgeous and talented Victoria, which goes to show, essential improvement works don’t always have to lead to frowns.”
BJL creative director, Tom Richards, added that the campaign “drew inspiration from everything that makes Manchester memorable, with Victoria Beckham’s links to the city a proud part of our recent past”.
“We’re over the moon our posters have gained the royal approval of the glamorous Victoria herself, and we hope her fans across the globe can enjoy our warm Manchester tribute,” Richards said.
At the time of writing Beckham’s post has been retweeted more than 400 times and favourited by more than 1.3 thousand fans.