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Apple launch marred by broken technology: how the internet reacted to the live stream fail

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By Ishbel Macleod, PR and social media consultant

September 10, 2014 | 5 min read

The launch of Apple’s iPhone 6 and Apple Watch was a highly anticipated event, with thousands taking to Twitter using #Applelive.

However, with live stream issues and a constant Chinese translation over the speech, not all of the 2.4m tweets sent about the launch were positive.

People also suggested a few changes that apple could have made to the new range of products.

To find uot what actually happened at the event - without dodgy subtitles and screen freezes - check out our article on the Apple Watch, iPhone 6 and mobile wallet.

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