Apple launch marred by broken technology: how the internet reacted to the live stream fail
The launch of Apple’s iPhone 6 and Apple Watch was a highly anticipated event, with thousands taking to Twitter using #Applelive.
However, with live stream issues and a constant Chinese translation over the speech, not all of the 2.4m tweets sent about the launch were positive.
Can't wait to see this image in a higher resolution. #apple #livestream #broken #AppleLive #AppleEvent #iPhone6 pic.twitter.com/CAfiwY6UY6
— Q. Allan Brocka (@allanbrocka) September 9, 2014
this #applelive stream is incredible, it fast forwards, rewinds, comes in different languages... #applefail — Chris Corry (@ccorry21) September 9, 2014
Apple seems to be having a bit of trouble with their livestream pic.twitter.com/gTzhUJXpxl
— Re/code (@Recode) September 9, 2014
You know what they’re not announcing at the #Applelive event? Stable streaming tech. — Adland (@adland) September 9, 2014
Slo mo so good, it looks like it stopped time. Oh..wait that was the stream breaking again. #applelive — Erick De La Rosa (@eeeedlr) September 9, 2014
looks like the guy who is in charge of this live stream gave up and is now busy preparing his resume. he is definitely fired! #applelive — Gadget Detail (@GadgetDetail) September 9, 2014
It's a milestone moment in #applelive history: at ~27 minutes into the event, we have a live, high-quality stream, _without_ Chinese audio! — Michael Hanscom (@djwudi) September 9, 2014
Well well... it seems the livesteam works better when viewed on the iPhone... Real smart #Apple #AppleLive — Jun Lin (@leejunlin) September 9, 2014
People also suggested a few changes that apple could have made to the new range of products.
The Apple Watch looks like a lotus seed pod #AppleLive #cannotunsee pic.twitter.com/x3OdYONMQF — Holly Brockwell (@hollybrocks) September 9, 2014
We made the phone so big you’ll need a remote on your wrist. #applelive — Andreas Dantz (@dantz) September 9, 2014
We need a new word for ‘New’. #Applelive have broken the old one. — Christian Payne (@Documentally) September 9, 2014
"jeff want to go eat some sushi?"/"jeff are you ready to accept jesus into you heart?" pic.twitter.com/BqOsShLbbW — Casey Johnston (@caseyjohnston) September 9, 2014
My new #AppleWatch ... So proud. #Apple #AppleLive pic.twitter.com/8Qm86giGYu — Keir Simmons (@KeirSimmons) September 9, 2014
To find uot what actually happened at the event - without dodgy subtitles and screen freezes - check out our article on the Apple Watch, iPhone 6 and mobile wallet.