Nissan first brand to jump on news of second royal baby

Nissan is the first brand to jump on the news that Prince William and his wife Kate Middleton are expecting a second baby.

The pair, whose first born Prince George turned one earlier this year, announced the news this morning.

Nissan was quick off the mark, with the following tweet sent only seven minutes after the announcement was made.

When Prince George was born, dozens of brands – including Oreos, Jelly Babies, Confused.com and M&S - jumped on board with branded ads.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.