Kmart rolls out Christmas ad, but insists it is not for Christmas

Kmart has unveiled its first Christmas ad, promoting the retailer’s layaway service, but insists it is not, in fact, a Christmas commercial.

“Let's say you have an event in late December that you need a lot of gifts for. Like, maybe your entire family is having a birthday on the same day,” the new ad suggests.

The ‘Merry birthday’ ad features elves, a big green tree, and a fat man in a red suit. So, in all, not Chrismassy.

While it may seem early for such an ad – especially since Labour Day in America only took place last week – people have already started this Christmas shopping.

Research by eBay found that over 2.7m searches for ‘Christmas’ took place in August 2013.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.