Kmart has unveiled its first Christmas ad, promoting the retailer’s layaway service, but insists it is not, in fact, a Christmas commercial.
“Let's say you have an event in late December that you need a lot of gifts for. Like, maybe your entire family is having a birthday on the same day,” the new ad suggests.
The ‘Merry birthday’ ad features elves, a big green tree, and a fat man in a red suit. So, in all, not Chrismassy.
While it may seem early for such an ad – especially since Labour Day in America only took place last week – people have already started this Christmas shopping.
Research by eBay found that over 2.7m searches for ‘Christmas’ took place in August 2013.