Kmart rolls out Christmas ad, but insists it is not for Christmas

Kmart has unveiled its first Christmas ad, promoting the retailer’s layaway service, but insists it is not, in fact, a Christmas commercial.

“Let's say you have an event in late December that you need a lot of gifts for. Like, maybe your entire family is having a birthday on the same day,” the new ad suggests.

The ‘Merry birthday’ ad features elves, a big green tree, and a fat man in a red suit. So, in all, not Chrismassy.

While it may seem early for such an ad – especially since Labour Day in America only took place last week – people have already started this Christmas shopping.

Research by eBay found that over 2.7m searches for ‘Christmas’ took place in August 2013.

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