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By Ishbel Macleod | PR and social media consultant

August 22, 2014 | 1 min read

PG Tips’ Monkey is the latest celebrity to take part in the #icebucketchallenge to raise money for Macmillan Cancer Support – the charity of choice for those taking part in the UK.

Nominating Surfy (the Surf mascot), Animal (the Peperami mascot) and Vinny the Panda (Fox Biscuits mascot), Monkey donned his armbands and goggles before taking part in the challenge.

HeyHuman, the social media agency for the tea brand, created the content.

PG Tips Ice Bucket Challenge HeyHuman

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Hello. We are HeyHuman, a creative agency, building brands that are celebrated and shared by people. Human brands.

We focus on behaviours – the behaviours of people and the behaviours of brands themselves. We believe successful human brands connect in this world of complexity through embracing the human behaviours needed to thrive today. We help people seek, connect, share, feel and purchase through our expertise in Content, Mobile, Social, Live and Shopper. We find new ways to connect People and Brands in perfect partnership – to create indispensable Human Brands that consistently outperform in their behaviours and ambition.

Find out more

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