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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

PG Tips’ Monkey latest to take part in the #icebucketchallenge

PG Tips’ Monkey is the latest celebrity to take part in the #icebucketchallenge to raise money for Macmillan Cancer Support – the charity of choice for those taking part in the UK.

Nominating Surfy (the Surf mascot), Animal (the Peperami mascot) and Vinny the Panda (Fox Biscuits mascot), Monkey donned his armbands and goggles before taking part in the challenge.

HeyHuman, the social media agency for the tea brand, created the content.

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