Manning Gottlieb OMD's Virgin Holidays team will need a few hours in the sun after taking on the ALS Ice Bucket challenge.
The chilly charity challenge will do its rounds of the professional sector after the Virgin team nominated MSN UK and M2M.
This comes after the unlucky participants were selected by the LIDA / M&C Saatchi team which was directly challenged by Richard Branson himself on Tuesday.
— LIDA Tweets (@lidalondon) August 19, 2014
Digital agency Jam also took part in the grueling challenge - make sure your volume is down for this one...
The ALS ice bucket scheme, which has raised over £8m from over 250,000 donors, on Tuesday saw eccentric Charlie Sheen donate $10,000 in bizarre style.