Author

By John McCarthy | Media editor

August 20, 2014 | 2 min read

Manning Gottlieb OMD's Virgin Holidays team will need a few hours in the sun after taking on the ALS Ice Bucket challenge.

The chilly charity challenge will do its rounds of the professional sector after the Virgin team nominated MSN UK and M2M.

This comes after the unlucky participants were selected by the LIDA / M&C Saatchi team which was directly challenged by Richard Branson himself on Tuesday.

Digital agency Jam also took part in the grueling challenge - make sure your volume is down for this one...

The ALS ice bucket scheme, which has raised over £8m from over 250,000 donors, on Tuesday saw eccentric Charlie Sheen donate $10,000 in bizarre style.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Events

More from Events

View all