Three and Virgin Holidays take to Twitter to continue cheeky 'sorry' campaign

By Ishbel Macleod | PR and social media consultant

July 30, 2014 | 2 min read

Three has responded to Virgin Holiday's cheeky hi-jack of its #holidayspam campaign, which suggested that those on holiday should not apologise for sending holiday snaps out via social channels.

In a Twitter post, Three said "We take full responsibly for @VirginHolidays spin-off advertising campaign."

Virgin then sent it's own reply, created by M&C Saatchi and Lida, showing the famous dancing pony from Three's ad enjoying a summer break.

Check out other examples of brand's responding to ads by rivals here.

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