Nokia Lumia helps young creatives sell artwork at #100aires pop-up shop

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By John McCarthy | Media editor

July 4, 2014 | 1 min read

An exhibition showcasing 100 artwork pieces was launched this week at the Old Truman Brewery in East London to promote the Nokia Lumia 630.

The #100aires pop-up shop encouraged participants to bid for artwork, created by jewellers, fashion designers, live illustrators and photographers, by using Klout social currency.

Visitors will be able to bid on items based on their Klout score.

Potential buyers were asked to share images of the best art pieces on social networks using ‘#100aires’ and the item’s unique reference.The images will be posted upon Tumblr where the bids will be monitored.

The exhibition will support young creatives who use their talent to make a difference. The exhibition is open until Sunday.

The 100 pieces are available to view here.

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