England’s World Cup defeat by Uruguay put the brakes on car-buying

By Ishbel Macleod | PR and social media consultant

July 4, 2014 | 2 min read

There have been a lot of brands jumping on the World Cup band wagon to sell goods, but one has seen an unexpected drop following England’s failure against Uruguay: used car sales.

Car information experts CAP found that the loss seemed to take the air out of the tyres of potential car buyers, with the site reporting a 60 per cent fall in car valuation requests in the 24 hours after the game.

CAP communications manager Mike Hind noted: “We did the analysis partly for a bit of fun but also because used car dealers often complain that big international sporting events tend to bring a reduction in trade.

“Of course there were a lot more people glued to the first and second matches than looking at car values on the internet but the real surprise came on the morning after England v Uruguay. Fewer than half as many people as normal seemed to have any appetite for looking up car prices and motoring cost details.

“We had to smile when we saw no change at all in website activity during or after the Costa Rica game. It was clear by then that normal life had resumed.”

However, it was noted that the match against Costa Rica led to no discernible impact at all on searches for used car prices.


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