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Crispin Porter + Bogusky England Paddy Power

Paddy Power uses medieval contraption to punish ‘traitor’ who bet on Italy


By Ishbel Macleod, PR and social media consultant

June 16, 2014 | 2 min read

As England lost to Italy in its first World Cup game on Saturday, most Englanders were upset. Apart from one punter named 'Tony' who took to Twitter to boast about how much money he won by betting on the Azzuri using Paddy Power.

Paddy Power was not very happy with this and, in its usual inimitable style, decided to hang Tony out to dry – somewhat literally – in a campaign with Crispin Porter & Bogusky.

Using a gibbet, a medieval device which was used to punish traitors, murderers and highwaymen, the bookmakers hung up Tony with a sign deeming the man a traitor.

A spokesperson for the company said: “The last time I used my gibbet was when Max Mosley was over for dinner – but that’s another story. I knew it would come in handy one day and when I heard that Tony made a killing backing the Italian’s I couldn’t think of a nicer man to blow off the cobwebs for. Look at him now, that’ll learn him, the traitor”.

Paddy Power invited the public to take a picture of themselves with Traitor Tony, and warned that anyone who bets against England in the Uruguay game on Thursday 19 June can expect the same.

Crispin Porter + Bogusky England Paddy Power

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