The octopus on a broken down van in the centre of London was being transported as part of a Betfair campaign, it has been discovered.Rich Leigh, who runs the PR Examples website, discovered that the octopus belonged to the bookies, but that the break-down was, in fact, genuine.Betfair has now said: “We'd like to apologise for any inconvenience that has been caused by the breakdown this morning at Oxford Circus. While transporting a prop which was used in a recent advertising campaign, unfortunately our truck broke down on its way to a holding location.”The octopus will form part of a World Cup campaign, playing on the success of Paul the octopus, who managed to guess who would win previously.
A lorry carrying an octopus has broken down at Oxford Circus. Approach with care. pic.twitter.com/GpQQEEoZi8— TfL Traffic News (@TfLTrafficNews) June 3, 2014
My thoughts go out to the person waiting in who was told their giant octopus would be delivered between 8.30-9.30am: pic.twitter.com/Z1DC7UptN1— The Media Blog (@TheMediaTweets) June 3, 2014
Typical Tuesday, you're trying to get into work but an octopus has broken down in the middle of Oxford Circus pic.twitter.com/Yx7asIk0cS— Will Foster (@wgsfoster) June 3, 2014