Betfair responsible for the octopus in the middle of London – but break-down was genuine

The octopus on a broken down van in the centre of London was being transported as part of a Betfair campaign, it has been discovered.Rich Leigh, who runs the PR Examples website, discovered that the octopus belonged to the bookies, but that the break-down was, in fact, genuine.Betfair has now said: “We'd like to apologise for any inconvenience that has been caused by the breakdown this morning at Oxford Circus. While transporting a prop which was used in a recent advertising campaign, unfortunately our truck broke down on its way to a holding location.”The octopus will form part of a World Cup campaign, playing on the success of Paul the octopus, who managed to guess who would win previously.

Betfair's octopus

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