Roy, the 23 foot orange dinosaur known from the #FindRoy campaign, is now touring London, as part of its campaign for GetTaxi.
Masterminded by Shoreditch-based ad agency Forever Beta and produced by The Mill, the guerrilla campaign saw ‘missing’ ads run in The Metro and the Evening Standard at the end of April.
Rich Pleeth, GetTaxi’s chief marketing officer explained: “We’re delighted Roy has chosen GetTaxi as his app of choice. He wants to explore London, he’s ambitious, wants to get around easily and be driven by someone who has done ‘the knowledge’. I’m intrigued to see what he has planned for the rest of the year.
“However peculiar this whole thing may sound, Roy is a positive role model and an inspiration to all those who were unaware of the benefits technology like GetTaxi can bring to their lifestyle. He is truly an inspiration. Roy’s even released his own self-made dance video (above) and personal website to raise awareness of dinosaurs - watch out for the single!”
The campaign will include film, outdoor, digital and social platforms.