Kim Kardashian’s clothes cost ‘less than a steak bake’, cheeky Lemon T video insists
Kim Kardashian is a bargain seeker who gets her clothes from charity shops, Tennent’s suggests in a video promoting new drink Lemon T.
The YouTube clip shows Kardashian talking about her wardrobe to a reporter, but has been re-voiced by Gary Lamont, star of River City and Kirsty Strain, who has starred in Burnistoun.
Part of the brand’s ‘refreshing change’ campaign, the spot suggests that the celebrity has fashion that costs ‘less than a steak bake’.
Paul Condron, marketing director at Tennent Caledonian, commented: “With Lemon T we want to bringing consumers a refreshing change. We’re all used to seeing plenty of glitz and glamour where the Kardashians are concerned so we thought we’d take a popular clip, turn it on its head, and inject a bit of Scottish humour into it…. sorry Kim!
“There might just be a few more of these appearing over the coming months so keep an eye out for the next one.”
This comes days after Lemon T unveiled two lemon scented advertising panels in Scotland to promote the drink.