By Ishbel Macleod | PR and social media consultant

May 20, 2014 | 1 min read

The National Lottery has invested £31bn into more than 420,000 UK community projects. The projects thanked those who raised the money – the people who buy lottery tickets – in a flash mob.

When people bought their usual National Lottery ticket, a samba band popped up to celebrate.

Vicki Kennedy, spokesperson for The National Lottery, said: “The National Lottery made its first draw twenty years ago this year. Every week The National Lottery now raises over £33 million for projects around the UK. This was a chance for just a few of them to thank National Lottery players for making what they do possible.”

The Glasgow shop’s security cameras captured a flash-mob of National Lottery-funded projects spreading a cheery message of thanks for funding they’ve received as a result of National Lottery sales over the last twenty years.

National Lottery funded projects that took taking part in the Lotto Cheer included volunteers from Samba Ya Bamba, the West End Festival, Haldanes Youth Services, Mischief La Bas, Scottish Youth Theatre and the Commonwealth Youth Circus.

National Lottery Flash Mob UK

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