Sainsbury’s apologises following Twitter backlash for slave clothes display
To celebrate the launch of 12 Years a Slave on DVD, the Heyford Hill store of Sainsbury’s dressed a mannequin in torn clothes.The clothes, similar to those worn on the cover of the film by the main character, played by Chiwetel Ejiofor, featured a sticker saying ‘new’.A picture of the display was posted on Twitter by a shopper, prompting outrage online. Sainsbury’s has now apologised and issued the following statement: “We can only apologise. It’s been taken down and clearly should never have gone up in the first place.”
If you are a slave to fashion - @sainsburys has it covered pic.twitter.com/DPE8phSY8n suggest @SainsburysPR you get on to this rather quick.
— John Sargeant (@JPSargeant78) May 19, 2014??????!!!! :O RT "@Independent Sainsburys shows shoppers how to 'get the slave look' with 12 Years A Slave mannequin pic.twitter.com/rxBLgAxCMn"
— Rob Lane (@laney74) May 19, 2014
@MaxRenn Indeed. Can only apologise. It’s been taken down from the Heyford Hill store. Clearly should never have gone up in the first place.
— Sainsbury's PR (@SainsburysPR) May 19, 2014