By Ishbel Macleod, PR and social media consultant

May 19, 2014 | 1 min read

If you own a TV or use the internet at all, you may be aware that there is a World Cup this year. And with the World Cup comes lots of adverts.

Hewden construction hire company is taking a cheeky poke at World Cup advertising – in particular the Nike France commercial of 1998 – in a YouTube video entitled Dumpers 4 Goalposts.

Taking the action away from the airport scene in the original ad (below) and onto a construction site, the video shows British freestylers Billy Wingrove and Jeremy Lynch take the place of Brazil legends Ronaldo and Rivaldo.

The duo, along with local construction workers, kick and flick their way around cranes, diggers and dumpers, while Mas Que Nada, produced in 1966 by Sergio Mendes & Brasil ’66, plays in the background.

This forms part of a wider Dumpers 4 Goalposts campaign.

Construction Football Video

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