Tesco uses its loaf to celebrate Sandwich Week in tweets
Tesco has pondered the meaning of life, or at least the meaning of sandwiches, on Twitter.To promote the fact that it is British Sandwich Week, Tesco has joked about what makes a sandwich – does it have to be a foodstuff between two bits of bread? Let's not tell them it's actually a roll that they have in the pictures...
If something is between two bits of bread, does that mean it’s a sandwich? #ShopfloorPhilosophy #BritishSandwichWeek pic.twitter.com/DZtM4Yaftx
— Tesco (@Tesco) May 12, 2014…Even words? #BritishSandwichWeek pic.twitter.com/dmRxfdeoYT
— Tesco (@Tesco) May 12, 2014
Tesco’s head of research and development Nick Lansley is set to talk at IAB’s Mobile Engage conference tomorrow. Clever use of Twitter 'sandwiching' by @Tesco via @anthonysimon #BritishSandwichWeek #twitter #socialmedia pic.twitter.com/cBe7giV2Z8
— 7thingsmedia (@7thingsmedia) May 14, 2014