River Island Twitter Retail

River Island removes ‘nag’ ball-gag from sale following Twitter campaign

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By Ishbel Macleod | PR and social media consultant

May 6, 2014 | 2 min read

River Island has removed an ‘anti nag gag’ from its online store following complaints that the item was sexist.After spotting the item - a football on a string which is intended to ‘gag’ women from making comments such as ‘turn the footy off’ and ‘put the bins out’ – over 200 tweets of complaint were sent.

However, the complaints were not received well by some, with suggestions made that the people tweeting were the ones needing the gag.River Island told the Telegraph: "As soon as this product was brought to our attention we withdrew it from sale and removed it from our website."
River Island Twitter Retail

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