River Island removes ‘nag’ ball-gag from sale following Twitter campaign

River Island has removed an ‘anti nag gag’ from its online store following complaints that the item was sexist.After spotting the item - a football on a string which is intended to ‘gag’ women from making comments such as ‘turn the footy off’ and ‘put the bins out’ – over 200 tweets of complaint were sent.

@riverisland - just seen your "domestic nag gag" and am disgusted. Won't be shopping with you ever again. #sexism #riverisland

— Ruby Moon (@rubysophiamoon) May 5, 2014

Yes...'ooops' indeed. @RiverIsland removes its anti nag gag product. Can't think why. #sarcasm http://t.co/ICkVEBB4Jc

— Monika Neall (@NeallM) May 6, 2014

However, the complaints were not received well by some, with suggestions made that the people tweeting were the ones needing the gag.

“@salihughes: Hey @riverisland. Why are you selling this please? http://t.co/vzumVKEbVO. pic.twitter.com/rLG0Qtqsde”To shut you the fuck up

— - (@CfcRyanS) May 6, 2014

River Island told the Telegraph: "As soon as this product was brought to our attention we withdrew it from sale and removed it from our website."