Twitter Macmillan Cancer Support Save the Children

Macmillan hijacks #tubestrike hashtag to promote its services


By Ishbel Macleod, PR and social media consultant

April 29, 2014 | 2 min read

Charities Macmillan Cancer Support and Save the Children have been using hashtag #tubestrike to raise awareness of the fact that, while Londoners may be troubled by a tube strike for 48 hours, there are more serious issues taking place.Macmillan suggested that while some lines are closed at the moment, its hotline is still open.

Save the Children has now come up with a similar tweet, suggesting that while the tube strike will end on Thursday ‘No-one knows when the disruption in #Syria will end.’Other companies are also using the Tube strike for promotion, with Microsoft suggesting it can help people work from anywhere.
Twitter Macmillan Cancer Support Save the Children

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