Uniform unveils Kixl Internet of Things prototype connecting football fans with social media chat


By Gillian West | Social media manager

April 18, 2014 | 1 min read

Creative agency Uniform has designed a prototype exploring how the Internet of Things (IoT) could connect football fans to online conversations about their team.

Kixl is a physical object that flickers and changes colour to represent the number of tweets being sent using a chosen hashtag.

Monitoring social media activity in real-time, Kixl will glow green when there isn’t much activity, orange when conversation is building, and red when conversation is at its peak.

Drawing design inspiration from a referee’s card, Kixl is supposed to enable football fans to stay aware of and on top of online conversations about their team without having to be online constantly.

The changing colours will alert the user to the level of conversation allowing the user to feel connected to the conversation without having to devote time and energy to consuming the information.

A video showing how Kixl works is currently being hosted on Uniform’s website.

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