The Pope beats Justin Bieber on Twitter, SocialBro suggests

By being timely, not being self-promotional, and setting a routine, Pope Francis has beaten Justin Bieber on Twitter, SocialBro has said.

Pope Francis has only sent around 300 tweets since being elected in March 2013, compared to the 26,000 sent by Bieber, the Twitter management system pointed out, adding that the Pope can teach businesses more than Justin Bieber about getting the most out of Twitter.

According to SocialBro’s CEO, Javier Burón “the secret of Pope Francis’s success lies in offering insight and words to live by”, while the majority of those from Bieber are ‘self-promotional’.

Buron added: “Conservatives in the church may have initially questioned the use of social media by the Papacy, but Pope Francis’ belief that a multi-faceted digital profile, including Twitter, is required to reach the young people who represent the future of the church, is clearly bearing fruit.”

SocialBro has created ten tips on how to tweet like the Pope, suggesting that businesses go where their followers are; be aware of key dates; and keeping an eye on new platforms.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.