Hell’s Pizza in New Zealand advertises new bunny pizza in billboard made of rabbit skins

A New Zealand restaurant has bought a billboard to promote its ‘real rabbit’ pizza…with the billboard covered in the fur from said rabbits.

Defending criticism on the billboard, Hell’s Pizza said: “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.

“For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product.”

The wild New Zealand rabbit pizza is topped with toasted pine nuts, beetroot and horopito relish, cream cheese, rosemary and fresh spring onions.

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