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Advertising Week The Weather Channel Flash Mob

The Weather Channel brightens up London during #AWEurope with flash mob

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By Ishbel Macleod, PR and social media consultant

April 2, 2014 | 1 min read

It was less singing in the rain and more singing in the Sahara sand when The Weather Channel performed a flash mob at Advertising Week Europe.

Taking place between 9am and 10am this morning, The Weather Channel umbrella flash mob was made up of 15 professional dancers carrying branded umbrellas, while the public were also invited to join in.
The dancers performed a three-minute routine to a mash-up of several weather related songs, including Singing in the rain; Walking on sunshine; Don't blame it on the sunshine; Here comes the rain again; and Umbrella.
The umbrellas were bright blue and featured The Weather Channel and the Ad Week Europe logos.
Advertising Week The Weather Channel Flash Mob

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